Scale on purpose
I help leaders and teams in early- and growth-stage companies (20–200 people) strengthen leadership, collaboration, and people systems as they scale.
Growth introduces complexity quickly. I support leaders to adapt how they lead and work together so momentum doesn’t stall and great people stay.
Support for leaders navigating the people side of growth
Strong leaders. Aligned teams. Clear systems.
As companies grow decisions slow down, information fragments, and leadership and team effectiveness are often not intentionally supported.
I help leaders and teams cut through noise, make clearer decisions, and put practical people systems in place so growth doesn’t create unnecessary friction that costs you momentum or great people.
Moments that matter
These are the moments where growth starts to stretch leadership, teams, and systems and where the right support makes a lasting difference.
Early stage
Starting to grow
Things work now, but you know they won't at 50 people. You're answering the same questions over and over. Decisions live in your head. New hires aren’t ramping up as fast as you need them to.
Growth stage
In the thick of it
You added people but somehow slowed down. Leaders are overwhelmed. Teams are misaligned. Decisions take forever. Quality is slipping, and your best people are starting to leave.
Reorg
After a big change
New strategy. Leadership shifts. The culture feels different and people are resisting the change. Teams aren't collaborating like they used to. Your managers need support they're not getting.
During moments of growth or change, leadership and ways of working quickly become the difference between progress or unnecessary friction.
I support these moments by increasing leadership capacity, strengthening team connection, and offering practical people and culture advising grounded in real-world experience.
Hi, I'm Amber.
I'm a coach, facilitator, and people and culture advisor who helps leaders and their teams strengthen how they lead and work together as they grow.
I was part of the leadership team at the award-winning agency Metalab as it scaled from 30 to 150 people. Over eight years, I built departments, led teams, and navigated the messy, exciting realities that come with rapid growth. Most recently, I led performance at the fully remote SaaS company Float.
My approach is calm, human, and practical. I listen closely, ask thoughtful questions, and focus on what moves your business forward. I know what works at your stage because I’ve been there — supporting leaders and teams inside scaling companies as they grow.
Ways to partner
Engagements range from focused one-on-one leadership support to longer-term advising and team workshops, depending on what your stage calls for.
Support for leaders to lead with clarity, confidence, and energy as their role expands.
Experienced perspective on people and leadership decisions that means fewer missteps as you scale.
Helps teams align how they work together so growth doesn’t create friction.
Brings clarity to where leaders and teams are, and where focus will have the biggest impact.
Signs we’re a good fit
You’re making important People decisions without a strategic partner.
You want a second set of eyes. An experienced perspective and someone to challenge your blind spots.
You need support without committing to a full-time People leader.
You want real-time guidance that's practical and grounded in the realities of modern tech teams.
Your current People systems aren’t working.
Traditional HR approaches aren't giving your team what it needs and you're ready for a different approach.
You want your culture and people supported as you scale.
You care about sustainable growth, not just fast growth.
Let’s talk.
Book a 30-minute discovery call. We'll talk about where you are, what you're experiencing, and how we can work together.
